CP Plus
Campaign concepts translating security technology into memorable communication.
How many Raghavs does it take to fix your marketing?
Raghav Kinger — Creative Strategist, Copywriter and Creative Producer based in India
I shape the strategy, write the words and make the work — from campaigns and founder brands to films.
Asian PaintsEmbassy REITDroolsCP PlusCollegeDekhoTravel WingsVedantaTitan / TEALGNCZerodha Fund HouseTrenz by Shiv NareshGullyLabs
Video Production
Films, reels and moving image made to hold attention past the first frame.
Campaigns
Ideas with a job to do: make the right person stop, understand and act.
CP Plus – Pakde Gaye Na
Turned a security insight into a campaign people could remember.
GNC
Performance-minded creative making everyday nutrition easier to choose.
CollegeDekho Saarthi
Made higher education guidance feel more direct and useful.
Varni
Built product-led creative for a consumer electronics launch.
VEGA
Made personal care appliances more relevant through clear product stories.
Travel Wings
Performance-first creative designed to generate travel enquiries.
Words that make the work clearer.
Long-form, short-form and product writing across technology, education, fintech and consumer brands.
UI / UX Writing
Product & Website Copy
Scriptwriting
SEO Blog Samples
Personal Brands
Work for people with something worth building a reputation around.
Dr. Shashank Sinha
Pet Care / Veterinary Nutrition
Positioned a veterinary nutrition leader through insight-led LinkedIn content.
Personal BrandingLinkedIn StrategyCopywriting
Keshav Maheshwari
EdTech / Second-generation leadership
Built a founder voice for an education leader navigating second-generation leadership.
Personal BrandingLinkedIn StrategyInstagram StrategyCopywriting
Kenneth Joel
Hardware engineering / Consumer tech / Wearables
Built an end-to-end personal brand for a hardware engineer in consumer tech.
Personal BrandingStrategyContent PlanningCopywritingCreative DirectionProductionPublishing
Social Accounts
Strategy, copywriting and account management for brands that need consistency without losing their point of view.
Embassy REIT
Commercial Real Estate / REIT
Built a consistent social voice for India's first listed office REIT.
StrategyCopywritingContent Systems
TEAL
Industrial Engineering / Manufacturing Automation
Made industrial engineering easier to understand through useful social content.
StrategyCopywritingContent Systems
Trenz
Sports Apparel / Fashion
Built a sharper social presence for a sports apparel brand.
StrategyCopywritingContent Systems
Vegh
Electric Vehicles / Mobility
Made electric mobility more approachable through consistent content.
StrategyCopywritingContent Systems
Sheetal Group
Infrastructure / Water Storage Solutions
Clarified a water storage brand's value through focused social content.
StrategyCopywritingContent Systems
The Bangalore Cafe
Food & Beverage
Turned a local cafe's personality into a consistent social presence.
StrategyCopywritingContent Systems
Phurr
Food & Beverage
Gave a food brand a more distinctive voice across social.
StrategyCopywritingContent Systems
Bangalore Thindies
Food & Beverage
Made a local food platform easier to discover through social content.
StrategyCopywritingContent Systems
TACO (Vedanta)
Animal Welfare / CSR
Turned animal welfare work into clearer, more shareable stories.
StrategyCopywritingContent Systems
MyRaasta
Automotive Services
Built a practical social voice for an automotive services brand.
StrategyCopywritingContent Systems
Rugs Creation
Home Decor / Interiors
Showed the craft behind a home decor brand through social content.
StrategyCopywritingContent Systems
Grhamoy
Home Decor / Lifestyle
Made a lifestyle brand's visual world more consistent across social.
StrategyCopywritingContent Systems
RaghavaDY
Founder creator content
An AI-assisted content system built around a founder's point of view.
Content SystemsCreative Direction
AI
Our HQ Glasgow
Workplace / brand content
An AI-assisted content system turning workplace culture into useful stories.
Content SystemsCreative Direction
AI
Two weeks. A working signal.
I use self-built, AI-assisted workflows to research, draft, schedule and support posting and engagement. The snapshot below covers two weeks of work, with human judgment at the centre.
Research
Qualify
Engage
Iterate
113.9K
↑137%
1.4K
↑194%
619
↑194%
313
↑213%
494
↑174%
Research
Find the signal, not just the account.
Qualify
Keep the audience narrow and useful.
Respond
Add a point of view before adding a pitch.
Learn
Feed the best conversations back into content.
AI Studio
Synthetic creators, product worlds and campaign systems made with my pipeline, the same one behind mavwrk. Tap a clip to hear it.
Understand
Design
Generate
Review
Ship
Spec Work
32 concepts across jewellery, gaming, skincare, SaaS, footwear and coffee. A quick read on range, taste and how I think in formats.
Send it over.
Tell me what you're making. I'm Raghav Kinger — I read every message myself and reply within 24 hours with an honest take.